Built for MSPs, VARs & Cloud Distributors
The Rate Card Engine for Cloud Resellers
Upload your deal history. Get per-SKU discount ceilings calibrated from your own data. In seconds, not months.
Every cloud product has different discount economics. GPU compute is supply-constrained. Object storage is commodity-priced. Bandwidth is the most heterogeneous category in cloud. Rate Maker knows the difference.
Who We Serve
Your margin lives and dies in the rate card. Whether you manage cloud, resell it, or distribute it, the margin you are losing is on the sell side.
Managed Service Providers (MSPs)
You spend millions optimizing your AWS commit. Your sell-side pricing is still a spreadsheet. Rate Maker takes your historical deal data and produces per-SKU infrastructure markup ceilings derived from actual win/loss outcomes. Your reps get pre-approved pricing tiers. No more 3-day approval delays while a competitor quotes your prospect.
Cloud VARs & Solution Providers
Your infrastructure margin is buried inside project pricing. Rate Maker finds it. It analyzes every deal you have closed and shows you the actual markup distribution by SKU, by commitment length, by deal size. You set floors by product category. Your architects price using data.
Cloud Distributors & Aggregators
200 partners. 200 different rates. Zero pricing discipline. Rate Maker ingests your entire partner pricing book and produces an optimized rate card across your downstream base. It identifies margin leakage, retention risk, and inconsistencies.
Cloud Products Supported
- GPU / Compute — H100, A100, and accelerated compute SKUs with supply-constrained pricing economics
- Object Storage — S3, GCS, Azure Blob with commodity storage class pricing
- Block Storage — EBS, managed disks with IOPS and throughput tiers
- File Storage — EFS, Azure Files, FSx with protocol-specific economics
- Bandwidth — Egress, CDN, dedicated ports with heterogeneous pricing
How It Works
Step 1: Upload your closed deal history
A CSV from Salesforce, HubSpot, or a manual spreadsheet with volume, discount, SKU, and outcome. No formatting, no data prep, no minimum row count.
Step 2: Get per-SKU ceilings in seconds
Rate Maker calculates the discount ceiling where your win rate peaks for each SKU, volume tier, and segment. H100 deals get a different ceiling than A100 deals because they have different economics.
Step 3: Reps quote with the ceiling in hand
One pre-approved number per tier. Your rep opens a deal, sees the ceiling, and quotes. No Slack thread, no waiting three days for director approval.
Key Metrics
- 80% of deals pre-approved — calibrated ceilings let reps close without waiting for approval
- Under 60 seconds from CSV to rate card — not weeks of Excel, not a 6-month rollout
- 3-12% net margin range for cloud resellers — the difference between the bottom and top is your rate card
Compare
vs. Your CPQ: Enforces ceilings, but who set them? Rate Maker tells your CPQ what numbers to enforce.
vs. Enterprise pricing software: $100K-$500K/year, 6-12 months to implement. Rate Maker delivers 80% of the insight in the first session.
vs. Your spreadsheet: Does not update as deals flow in. Uses averages instead of win-rate analysis. Cannot model scenarios.
Features
- Per-SKU discount ceilings tuned to your actual win-rate curve
- Volume tier optimization with statistical validity checks
- Deal velocity analytics showing cycle time by discount band
- Rep performance profiling and discounting behavior analysis
- Scenario modeling for what-if ceiling changes
- Rate card export for integration with your CPQ or deal desk
- Every exception comes with a margin-impact brief
Built by the team that designed rate cards for AWS.
Enable JavaScript to try the free demo or contact alex@ratemaker.io
© 2026 Rate Maker. For the pricing teams who actually move the number.